Toolkit: A set of tools
Branding: Promotion of a product or company by means of advertising and distinctive design
I provide effective, efficient, practical, and affordable marketing and communications support, from concept to production.
I start building your toolkit the first time we work together and I continue to build upon it with each subsequent project, ensuring each tool is self-serviceable and user-friendly.
Writing
Mainly expository & persuasive, from ghostwriting to improving existing content.
- Case studies & project profiles
- Grant writing
- Messaging
- Proposal writing
- Report writing
- Resume writing
- RFP/RFQ/RFI writing
- Web/Social media content
Editing
From rough drafts to production-ready.
- Developmental/Project
- Substantive/Structural
- Stylistic
- Rewriting
- Fact & reference checking
- Indexing
- Proofreading
- Production editing
Project Management
Initiation, planning, execution, maintenance & completion, including post-mortem analysis.
- Grant applications
- Marketing operations consulting
- Social media presence
- Presentations
- Proposals
- Reports
- Requirements gathering
Visual Design
Promotion of your product or company through distinctive design.
- Brand identity
- Flow/Process charts
- Infographics
- Layout
- Organizational charts
- Picture/Graphic research
- Presentations